For software companies

In-app voice, on-site proof.

Collect CSAT and testimonials inside your product with a signed identity, then show approved quotes on your pricing and feature pages — while NPS-style pulse stays out of the marketing wall.

Software Code on a software team's screen
The problem

Product feedback and marketing proof are different jobs

Software teams need two things that usually fight each other: honest, in-product pulse to steer the roadmap, and polished quotes for the marketing site. Dump them in one bucket and your Wall of Love either lies or fills up with bug reports.

Pulse isn't proof

CSAT and NPS comments aren't marketing copy — but they shouldn't be lost, either.

In-app collection needs identity

You want responses tied to the real, logged-in user — securely, not via an anonymous form.

Quotes belong on high-intent pages

Pricing and feature pages convert better with the right proof placed in-context.

How it works

From in-app rating to pricing-page quote

01

Embed with signed identity

Drop a rating or testimonial form in a WebView or iframe; mint a signed token on your server so it's tied to the user.

02

Route by type

Pulse lands in the Ratings inbox, stories in Testimonials, complaints in private Feedback.

03

Fire events

postMessage events like submitted can trigger GA4 or your own analytics.

04

Publish selectively

Approve the quotes worth showing and embed them on pricing and feature pages.

Recommended setup

How software teams set it up

Collect with

  • A Quick rating form embedded in-app with signed identity
  • A Testimonial form linked from success moments
  • A Private feedback form for NPS-style comments

Display with

  • A Hero Quote or Bold Highlights on pricing
  • A Score Ring or Rating Badge on the homepage
  • A Company Logos strip for enterprise proof

Best plan to start

Pro unlocks custom domains, no badge, and the seats a product team needs; Custom is the path for higher volumes and identity at scale.

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Questions

For software companies, answered

Mint a signed identity token on your server and pass it to the embed. Never put your workspace secret in the browser.
A documented iframe + signed-identity pattern, with React, iOS, and Android recipes — not a separate npm package you must adopt.
Yes. Use a Private feedback form; those never appear on any public widget or wall.
Yes — postMessage events like submitted can fire GA4 or your own tracking.

Ready to put real customer voices on your site?

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