The whole customer loop for software companies

How B2B software companies use Qintr

Why feedback is harder in B2B

In B2B software, one customer is a company with many users, and they don’t all feel the same. The buyer, the admin and the people who use your product every day can give you very different scores. Feedback arrives through surveys, support, sales calls and feature requests, usually in different tools, so nobody sees the whole account.

That is how renewals surprise you. The champion was happy, but the daily users were detractors, and the feature they kept asking for sat on a board nobody connected to the account.

One loop on the same accounts

Qintr ties every survey answer, feature request and testimonial to the same people and companies. Run NPS and CSAT inside your product with signed identity, so answers arrive verified without a sign-in. See every score on the company, and every request with the accounts asking for it.

When a detractor explains what is wrong, their comment can become a feature request with the account attached. When you ship it, the customers who wanted it can be asked for a testimonial, and that proof goes on your pricing and feature pages to win the next deal.

Where to start

Most software teams start with in-app NPS for active users, a feature request board linked from their product, and a testimonial request to customers who score 9 or 10. Every plan includes all three products, so you can start with one and add the others when you are ready.