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Guides for closing the loop

Practical playbooks, free tools and plain-English definitions for hearing customers, building what matters and turning happy customers into proof.

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How to build a public product roadmap customers actually trust A public roadmap shows customers you're listening and where the product is going. Done carelessly, it becomes a list of broken promises. 3 min readRead NPS vs CSAT vs CES: which customer metric should you use? Three popular metrics, three different questions. Here is what each one measures, how to calculate it, and when to use it. 5 min readRead How to prioritise feature requests: six frameworks and a simple process Every product team has more requests than time. Frameworks won't make the decision for you, but they make it fairer, faster and easier to explain. 5 min readRead How to manage feature requests without drowning in them Feature requests arrive from everywhere and never stop. Here's a simple system to collect them, make sense of them and keep customers in the loop. 5 min readRead How to close the customer feedback loop (with reply templates) Collecting feedback is the easy part. Customers judge you on what happens next: whether anyone replies, and whether anything changes. 4 min readRead Where to put testimonials on your website (and why placement matters) A great testimonial in the wrong place does nothing. Here's where proof actually changes minds. 4 min readRead How to ask for a testimonial — with templates that get replies Most testimonials never happen because the ask is vague and badly timed. Fix both and you'll be surprised who says yes. 6 min readRead Why social proof works — and how to use it without being sleazy People trust people. That's the whole engine behind testimonials — and the reason honesty matters more than volume. 4 min readRead Turn your Google reviews into proof on your own website Your best reviews are probably stuck on Google, working for Google. Here's how to put them to work on your site instead. 4 min readRead What is Qintr, and why we built it Customer feedback, feature requests and testimonials usually live in three tools that never talk to each other. Qintr puts them on the same customers, so the loop can finally close. 3 min readRead Testimonials vs reviews vs ratings vs private feedback They all come from customers, but they do different jobs. Mix them up and your Wall of Love will either lie or stay empty. 3 min readRead How to collect video testimonials without making customers awkward Video is the most convincing testimonial there is, and the hardest to collect. The trick is making recording part of the ask, not a separate chore. 4 min readRead

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